Messaging Platforms have become ubiquitous — they are rapidly becoming the primary way in which people communicate with each other, and with the institutions they work with. This isn’t an accident. It highlights that conversations are a common and natural way for people to communicate with each other. In turn, this trend is also compelling the rise of conversational agents — aka, Chat-Bots — that scale up the participation of institutions in these conversations. More importantly, conversational agents also help expedite getting done the things that people want done. However, the utility of those conversational agents are directly correlated to the degree to which that agent can carry on a natural conversation with the user — not just to do keyword matching, but to really understand the intention and context of the person at the other end. This talk will delve into the role of cognitive computing in facilitating conversational agents within the messaging platform paradigm.