CEO & Chief Data Scientist, verve.ai
Dalia Asterbadi, CEO of verve.ai, is a relentless problem solver. Her achievements came early. She led a team of marketers in one of Canada’s best managed companies at 24 and was a Director at a Publicly traded company at 25 – before co-founding (with her siblings) her first SaaS company, a communication and membership management system targeted at the non-profit sector.
A systems engineer by trade, Dalia transitioned into sales and marketing, where she was a pioneer in data-driven marketing communications and sales analytics technology in early 2000. That has evolved into verve.ai, a customer experience augmented intelligence automation platform.
Dalia has also published several papers on dynamic customer segmentation, funnel response and is author to several publications, including “The 31 Immutable Plays of Prospecting: The Truth Behind a Winning Culture and Bridging the Gap between Sales and Marketing”.